Project DetailsTimeline
48 hours Design Team
2 UX Designers 2 Marketers 1 Student ( Mastering in HCI ) Tools
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The ChallengeWe had only 48 hours of service design, collaboration, & creative problem solving to create a completely new service through experiencing an entire human-centered design process. Our group had to create a service that answered the question "How can people find a fitness buddy?" The main touchpoint our group focused on was solving the pain point of being overwhelmed with too many activity options.
The OutcomeFrom our field research, we've designed the idea of creating an "Uber meets a fitness matching service". Our fitness buddy, matching service eliminated the user to think about what fitness activity to do as well as give them options for matching a fitness buddy with their same interests.
Brainstorm & Field ResearchOur team spent a few minutes agreeing on the interview questions we would ask users. This was a crucial part of our process because asking the right questions would help us hone in how we can solve the problem, "How might we find a fitness buddy?" Going out into the field in two hours, we interviewed 13 different people.
Affinity Diagram & Journey MapWe had only 48 hours of service design, collaboration, & creative problem solving to create a completely new service through experiencing an entire human-centered design process. Our group had to create a service that answered the question "How can people find a fitness buddy?" The main touchpoint our group focused on was solving the pain point of being overwhelmed with too many activity options.
Storyboarding & FeedbackWith our focus on solving this pain point of being overwhelmed, our team started storyboarding services that could solve this problem. With a final service in mind, we wanted to make sure this service was worth building by receiving feedback from other people. We presented our service through storyboarding & walking them through our users journey before beginning to design the service itself.
Building a PrototypeAfter receiving critique & feedback for our service, we proceeded to build out the prototype for our final presentation. It is important to build a low-fidelity prototype, in order for our team to get more feedback, and see where we can make the service a better experience. This low-fidelity prototype was a fast & cheap way to get our idea out there for feedback.
Presenting our ServiceAfter the 48 hour service design jam ended, we presented our new service in front of 60 other curious people that joined the event. We were able to sell our service prototype in a creative & empathetic way, engaging the audience to follow along the pain points we solved throughout the presentation.
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