Project Details

Timeline
2 weeks

Design Team
3 UX Designers

Tools
Sticky Notes, Pen & Pencil, Typeform.com, Sketch3 & Axure

The Problem

WebMD has come to an understanding that users have difficulty parsing through its massive collection of content. Users want a WebMD experience that is more personalized — specific to themselves or someone they are trying to help — one that does a better job of helping them find and use the information they seek.

The Outcome

After extensive interviews with users who search for health information online, seeking symptoms of non-chronic illnesses, we restructured the information architecture of the current WebMD website to have more simplicity and accuracy. 

Surveys, Interviews & Contextual Inquiries 

From our survey of 66 participants, 6 in-person in-depth interviews & 3 Contextual Inquiries, we’ve uncovered the following insights:

91% of participants seek online health information for symptoms & treatments (Self diagnoses) before turning to a health professional

65% of participants seek online health information for diet & nutrition (People care about healthy living)
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People had difficulty parsing through information to find what they were looking for

Personas

From our findings & insights above, we’ve created 3 personas that sum up the types of users on WebMD. This helped guide our design process for creating a better, overall experience for WebMD that could be validated by the research we initially had. 

Sketching & Ideation

During the sketching phase, I made sure that as we refined the first few drafts of our sketches, it answered the “why” factor. We took into consideration all the user research and analysis we’ve collected as a guide to sketch out best navigation placement & content strategy.

User Testing & Iteration

It’s crucial to get feedback from the users we are designing for to guide the next iteration of our solution. We made sure to give our users a task to see how intuitive and easy it was for them to navigate through our paper prototype. After patterns started to take shape within the feedback we were receiving, we refined our sketches & created final wireframes. 

Click to View Prototype