I study people in motion and turn complexity into confident decisions.

How might an interface communicate system capability and responsibility without adding cognitive load?

On-road and controlled concept evaluations, behavioral observation, task-based measures, mental-model probes, and post-drive interviews.

Actionable HMI direction for clearer mode awareness, better trust calibration, and safer driver–system coordination.

Which interaction model gives drivers the clearest sense of control when responsibility is shared between the person and the vehicle?

Comparative in-vehicle concept evaluation, counterbalanced conditions, behavioral observation, comprehension probes, and post-drive interviews.

Evidence to guide control mapping, responsibility transitions, and a more predictable driver–vehicle relationship.

Where does uncertainty interrupt a customer’s path from exploration to commitment?

Generative interviews, journey mapping, usability testing, competitive analysis, and cross-functional workshops.

A sharper view of customer friction and opportunity areas spanning product, content, service, and retail touchpoints.